Minimalist Marketing

I read a quote the other day that made me stop and think and then try the idea for myself.

The Quote:

“If you cannot write your idea on the back of a business card, then you do not have a good idea.”

Can you write your business mission and or sales message on the back of a business card?  Before you say yes, give up one of your cards and try it.

If you are going to present a new idea to your company, boss, manager, or prospect the paucity of space on the back of your card may cause you to think and rethink your message.  That, as my son Patrick says, “Would be a good thing.”

In closing as we all prepare to wrap the white elephant gift for Friday night.
“Beware those who come bearing gifts!”

Mel – the edumacator