In sales, as in life, the HOW TO Always Follows the WANT TO –
it is never in the inverse proportion.
How does this apply to sales?
A sales person’s job is to provide the product and product knowledge
and figure out HOW TO.
It is our job to establish in the prospect the
In my sales effort I always keep the HOW TO in front of me while I work to establish in my prospect the
When they finally realize that they WANT TO,
the path to HOW TO - has already been prepared.
A point to ponder:
If it is important to you, you will find a way.
If it is not important to you, you will find an excuse.