In sales, as in life, the HOW TO Always Follows
the WANT TO –
it is never in the inverse proportion.
How does this apply to sales?
A sales person’s job is to provide the product and
product knowledge
and figure out HOW TO.
It is our job to establish in the prospect the
WANT TO.
In my sales effort I always keep the HOW TO in front
of me while I work to establish in my prospect the
WANT TO.
When they finally realize
that they WANT TO,
the path to HOW TO - has
already been prepared.
Mel
Carney
A point to ponder:
If it is important to you, you will find a way.
If it is not important
to you, you will find an excuse.
