The How-to Always Follows the Want-to

In sales, as in life, the HOW TO Always Follows the WANT TO
it is never in the inverse proportion.

How does this apply to sales?

A sales person’s job is to provide the product and product knowledge
and figure out HOW TO.

It is our job to establish in the prospect the


In my sales effort I always keep the HOW TO in front of me while I work to establish in my prospect the


When they finally realize that they WANT TO,

the path to HOW TO - has already been prepared.   

Mel Carney

A point to ponder
If it is important to you, you will find a way.
If it is not important to you, you will find an excuse.