The video featured Deborah Dumaine author of Writing to the Top. She has some excellent suggestions on presenting you and you product to your customers.
· A subject line for each paragraph
· A letter designed for speed reading
· Using bullets in each paragraph
· Include a call to action at the close of the letter or email
Take time to read and use these suggestions to close a current customer
Good Selling
Mel Carney
Sales Pro Edumacational guy
A book by Deborah Dumaine
Writing may be on
the way back. Today I watched the
Selling Power Video and rediscovered writing to help my sales career. Deborah recommends a new writing style to
capture a busy executive’s attention.
She suggests a subject line for each paragraph of an email or a letter.
Subject: Choosing
an financial partner who’s right for you
Talking with you
yesterday was a pleasure-Thank you for taking the time to meet with me. I am really impressed with ABC Funding
Corporation and hope that we can be financial partners
You asked
about our new loan program
·
I am enclosing
information about that program and you will be able to see how our product can
have a positive impact on your company and
your bottom line, including improvements in your handling of:
o
|
International bonds
o
Fixed Income
Management
o
Growth and income
equity results
Helping you reach
your goals
·
|
As part of your team we can
support ABC Funding with loans that range between 1 million and 15 million
dollars. You can get:
o
Quick Loan
Approval
o
A larger line of
credit
o
Yada Yada
Why go with Fix- it-
Quick?
·
|
The enclosed information shows
you why FIQ can serve you with expertise, dependability, and reasonably: My enclosures includes
o
Our investment
results
o
Our 20 year
history
o
An outline of our
financial history
o
Staff resumes
o
And a breakdown
of our Fees
Suggested
next steps
Once you and your
committee have reviewed our results working with other financial organizations,
I would be happy to meet with you. Thank
you again for considering FIQ.
Sincerely
Notice-
This letter is designed for speed reading – an executive can read the subjects
and know what it is about – She did not go into detail about her enclosures –
she went with just bullets – Suggested next steps is an
excellent addition.
Recommendation from Deborah: Send letters as the executive’s
are covered up with emails. A letter
they can put into their briefcase and read as they jet to the next meeting
Hey – Give
it try – It might work to capture that next contract! Mel
