The video featured Deborah Dumaine author of Writing to the Top. She has some excellent suggestions on presenting you and you product to your customers.
· A subject line for each paragraph
· A letter designed for speed reading
· Using bullets in each paragraph
· Include a call to action at the close of the letter or email
Take time to read and use these suggestions to close a current customer
Sales Pro Edumacational guy
A book by Deborah Dumaine
Writing may be on the way back. Today I watched the Selling Power Video and rediscovered writing to help my sales career. Deborah recommends a new writing style to capture a busy executive’s attention. She suggests a subject line for each paragraph of an email or a letter.
Subject: Choosing an financial partner who’s right for you
Talking with you yesterday was a pleasure-Thank you for taking the time to meet with me. I am really impressed with ABC Funding Corporation and hope that we can be financial partners
You asked about our new loan program
· I am enclosing information about that program and you will be able to see how our product can have a positive impact on your company and your bottom line, including improvements in your handling of:
o Fixed Income Management
o Growth and income equity results
Helping you reach your goals
As part of your team we can support ABC Funding with loans that range between 1 million and 15 million dollars. You can get:
o Quick Loan Approval
o A larger line of credit
o Yada Yada
Why go with Fix- it- Quick?
The enclosed information shows you why FIQ can serve you with expertise, dependability, and reasonably: My enclosures includes
o Our investment results
o Our 20 year history
o An outline of our financial history
o Staff resumes
o And a breakdown of our Fees
Suggested next steps
Once you and your committee have reviewed our results working with other financial organizations, I would be happy to meet with you. Thank you again for considering FIQ.
Notice- This letter is designed for speed reading – an executive can read the subjects and know what it is about – She did not go into detail about her enclosures – she went with just bullets – Suggested next steps is an excellent addition.
Recommendation from Deborah: Send letters as the executive’s are covered up with emails. A letter they can put into their briefcase and read as they jet to the next meeting
Hey – Give it try – It might work to capture that next contract! Mel